In today’s socially conscious marketplace, brand loyalty is no longer built on price or product alone — it’s about purpose. Consumers expect brands to take meaningful stances on diversity, equity, and inclusion (DEI). But here’s the catch: You can’t just talk inclusion — you have to operationalize it.
This is where your PR tech stack comes in.
Modern public relations professionals need more than press releases and social media tools. To build an inclusive brand, you must strategically integrate technologies that enhance accessibility, ensure diverse representation, and support equitable communication.
Here’s a guide to building a PR tech stack that does just that — helping you turn inclusive values into consistent, credible action.
If you’re searching for a reliable PR company in Delhi, we have the expertise you need. Reach out to us at Twenty7 Inc!
Why Inclusion in PR Matters More Than Ever
Before diving into tools, it’s important to understand the stakes. A 2024 study by Edelman found that:
- 68% of consumers say they expect brands to speak out on social justice issues.
- 74% say they will boycott brands whose communications are offensive or exclusionary.
- Diverse audiences — including BIPOC, LGBTQ+, disabled, and neurodiverse communities — are shaping mainstream culture and commerce more than ever.
Inclusive branding isn’t a side project. It’s a core business strategy, and PR is its frontline.
Core Pillars of an Inclusive PR Tech Stack
To ensure your brand doesn’t just say the right things but does the right things, your PR technology stack should address five key pillars:
- Inclusive Messaging & Language
- Accessible Media Production
- Representative Visual Content
- Community Monitoring & Feedback
- Equity in Hiring & Spokesperson Selection
Let’s explore each with tools that lead the way.
1. Inclusive Messaging & Language Tools
Language shapes perception. But unconscious bias can sneak into communications, even with the best intentions. These tools help ensure your message resonates without alienating.
Tools:
- Textio – Offers real-time writing suggestions to remove bias and enhance inclusion in everything from press releases to job ads.
- Grammarly Business – Advanced tone and clarity tools that flag potentially exclusive or problematic phrasing.
- LanguageTool – Open-source alternative that detects gendered language and can be customized for DEI guidelines.
Use Case:
A brand launching a campaign around women in leadership uses Textio to review all press materials, removing subtle masculine-coded language that may exclude or diminish impact.
2. Accessible Media Production Tools
A truly inclusive brand makes content accessible to all, including people with disabilities. This means captions, transcripts, alt text, readable fonts, color contrast, and even screen reader compatibility.
Tools:
- Otter.ai – Real-time transcription for interviews, meetings, and livestreams.
- YouTube Studio & Zoom – Built-in closed captioning features.
- Canva with Accessibility Checker – Create social media visuals with strong contrast and alt text support.
- Description – Audio/video editing with transcription and easy captioning tools.
Use Case:
A health tech company produces a video explainer on mental health resources. They use Descript to generate captions and provide audio descriptions, ensuring accessibility for both Deaf and blind users.
Are you seeking a trusted PR company in Bangalore to manage your communications? Reach out to Twenty7 Inc. today!
3. Representative Visual Content Tools
Representation isn’t just about what’s said — it’s also what’s seen. Inclusive brands show a real reflection of their audience: diverse skin tones, body types, cultures, ages, and abilities.
Tools:
- Getty Images’ VisualGPS Insights – Data-backed visual trend reports on diversity representation.
- Diverse stock libraries – Sites like TONL, Nappy, Disabled and Here, and Body Liberation Stock offer authentic images of underrepresented communities.
- AI Audit Tools – Visual recognition platforms that scan campaign assets for diversity metrics.
Use Case:
A retail brand revisits its spring campaign using VisualGPS data. They replace generic stock photos with real images from diverse stock libraries, boosting relatability and trust across markets.
4. Community Monitoring & Feedback Tools
Inclusion is an ongoing conversation. You need tools that listen and respond in real time. Monitoring tools with DEI-focused sentiment analysis can help PR teams understand community reactions, flag microaggressions, and course-correct quickly.
Tools:
- Brandwatch or Meltwater – Social listening tools with advanced filters for demographic and sentiment tracking.
- Sprout Social’s DEI Toolkit – Tracks inclusivity mentions, audience response to campaigns, and monitors brand alignment with DEI values.
- SurveyMonkey or Typeform – Use for inclusive, anonymous feedback collection post-campaign.
Use Case:
A food brand launches a multicultural recipe series. Using Brandwatch, they monitor how BIPOC communities are reacting and discover feedback about cultural inaccuracies, allowing them to consult cultural advisors and revise content accordingly.
5. Equity in Hiring & Representation Tools
Whether you’re hiring spokespeople, influencers, or internal communicators, your hiring tools can support (or sabotage) inclusive intent. Bias in selection and sourcing can perpetuate inequality.
Tools:
- Gender Decoder – Analyzes job postings for gender-coded language.
- Jopwell & Diversify Tech – Job platforms that focus on connecting diverse professionals to opportunity.
- PowerToFly & Black Creatives Directory – Great for sourcing spokespeople, creators, and consultants from historically underrepresented backgrounds.
Use Case:
A tech brand working on a STEM campaign for girls uses PowerToFly to find a diverse panel of female engineers and speakers, avoiding defaulting to familiar (but limited) networks.
Bringing It All Together: Sample Tech Stack in Action
Let’s say you’re planning a campaign to promote your company’s new sustainable fashion line, targeting Gen Z and BIPOC consumers:
- Write inclusive press releases with Textio.
- Create captioned, accessible videos using Descript.
- Design inclusive visuals with Canva and TONL stock photos.
- Monitor social response via Sprout Social.
- Recruit diverse brand ambassadors through PowerToFly.
- Gather anonymous feedback via Typeform.
This tech stack doesn’t just make the campaign smoother — it ensures that every step reflects your brand’s commitment to inclusivity.
If you’re searching for a reputable PR company in Hyderabad, we’re here to assist! Reach out to us at Twenty7 Inc.
Final Thoughts: Technology Enables, But People Drive Change
The right PR tech stack helps brands scale inclusive practices, minimize missteps, and connect authentically with broader audiences. But let’s be clear: technology is not a substitute for intention, education, or accountability.
It’s the people behind the platforms — the strategists, writers, designers, and decision-makers — who ultimately define whether your brand truly walks the talk.
Inclusion is not a one-time checklist. It’s a continuous commitment, embedded in tools, teams, and tactics. With the right tech stack and the right mindset, you can build a brand that doesn’t just market to everyone — it stands for everyone.
