In the dynamic world of performance footwear, few brands have made as significant an impact in recent years as On Cloud. Founded in Switzerland in 2010, On Cloud has revolutionized the athletic shoe industry with its innovative technology, sleek design, and an unwavering focus on both performance and comfort. In this blog post, we’ll take a closer look at the brand’s most talked-about models, including the Cloudtilt, Cloud 5, and the iconic Roger collection.
What is On Cloud?
On Cloud is not just a brand; it’s a movement. Created by former professional athlete Olivier Bernhard and his partners David Allemann and Caspar Coppetti, On set out with a singular mission: to revolutionize the sensation of running. Their signature CloudTec® technology introduced a completely new kind of running shoe—one that combined a cushioned landing with a firm take-off.
Every On Cloud shoe features a distinctive sole composed of hollow pods (called “clouds”) that compress upon impact and spring back to provide powerful propulsion. It’s a technology that appeals not just to runners but also to anyone seeking all-day comfort—whether walking city streets, training in the gym, or traveling the world.
Cloudtilt: Designed for Movement and Recovery
The On Cloudtilt is one of the brand’s latest innovations, built in collaboration with contemporary designer Yoon Ahn (AMBUSH). More than just a fashion-forward silhouette, the Cloudtilt is designed for recovery and lifestyle wear. Its full-length CloudTec Phase® midsole adapts to each stride, delivering a fluid rolling sensation that feels natural and supportive.
Key Features:
- CloudTec Phase® for smooth transitions
- Precision-engineered mesh upper for breathability
- Ultra-light and stylish, perfect for everyday wear
- Ideal for walking, commuting, and recovery days
The Cloudtilt is proof that On Cloud isn’t just about high-performance running—it’s about making movement enjoyable in every aspect of life.
Cloud 5: The Everyday Hero
Perhaps the most recognizable shoe in the On Cloud lineup, the On Cloud 5 is the refined version of the brand’s original bestseller. Lightweight, stylish, and supremely comfortable, the Cloud 5 is the go-to shoe for daily wearers who crave both performance and ease.
Key Features:
- Speed-lacing system for quick on/off
- Zero-Gravity foam and CloudTec for cushioned landings
- Breathable antimicrobial mesh for fresh comfort
- Made from 44% recycled materials
Whether you’re running errands or catching a flight, the Cloud 5’s blend of tech and design makes it a favorite for those always on the move.
The Roger Collection: Tennis-Ready Meets Street Style
When On Cloud partnered with tennis legend Roger Federer, the result was a footwear collection that redefined court-inspired sneakers. The Roger series blends performance technology with a minimalist, luxury aesthetic—bringing together sport and style in a way that only On Could Roger .
Popular models include:
- The Roger Advantage: A clean, court-inspired sneaker for everyday wear.
- The Roger Pro: Federer’s actual performance tennis shoe.
- The Roger Centre Court: A modern classic with smooth lines and unbeatable comfort.
Key Features Across the Collection:
- Hidden CloudTec cushioning for all-day comfort
- Speedboard® technology for energy return
- Premium vegan leather upper
The Roger line is perfect for anyone who wants to bring elegance and performance into their wardrobe—on or off the court.
Why On Cloud Stands Out
The secret sauce behind On Cloud’s popularity lies in its balance of innovation, design, and sustainability. Unlike other athletic brands, On doesn’t just cater to performance athletes—it caters to lifestyle movers: people who walk, explore, travel, and want footwear that supports them every step of the way.
Sustainability Note: Many On shoes, including the Cloud 5 and Cloudtilt, are made using a significant percentage of recycled materials. The brand is also committed to circularity with its Cyclon subscription program, offering fully recyclable shoes.
Final Thoughts
Whether you’re drawn to the tech-loaded Cloudtilt, the daily reliability of the Cloud 5, or the refined sophistication of The Roger, On Cloud has something for every step of your journey. More than just a shoe company, On Cloud is redefining how we move—on the track, in the city, and everywhere in between.
Which On Cloud is your favorite? Have you tried any of the models above? Let us know in the comments and keep moving forward—cloud by cloud.
